Why Is Digital Marketing Important?
Before we go into detailed strategies on how to do digital marketing, let’s answer the first question—is your audience even on Internet? The answer is, probably. According to the research, there are 97.3% of Malaysian Internet users do have at least a Facebook account. By numbers, we are looking at 23.83 million of Malaysians that do have a Facebook account! Not to mention that it ain’t about Facebook only when we talk about going online, it can be any social media, website, email or even mobile apps. Hence it can be seen that you’ll find your best marketing opportunities online which is not going to change anytime soon because technology has integrated into our lives more than ever before.
Below are some reason why digital marketing is better than traditional marketing.
Easy to Scale and Adapt
As with any marketing, there’s initial investment required to get traffic flowing. But it can be seen very clearly how important digital marketing is to small businesses when you see how easy it is to scale and adapt as your business grows. For instance, you can decide a daily budget with social media campaigns, display ads and search ads. You know exactly how much that campaign will cost you. If that particular way is not showing any effects on your businesses, you don’t have to continue doing it until your ad contract ends. You don’t have to go back to the drawing board. The beauty of digital marketing is that you can obtain instant results. Analyse data and do some improvements to avoid wasted ad spend and lost revenues. This leads us to just how cost-effective digital marketing is for a small business.
The idea is simple: for example, when you manage a magazine ad, for sure you will do some targeting. You know if your target audience reads that publication. You have some control over placement and size. You control the message within certain publisher guidelines. One of the beauties of digital marketing is that you can dissect huge demographics. Categorized them into very targeted groups to get to concentrate on a specific kind of person. Who’s that person? It’s your potential customer who is most likely purchase your product or service.
More Advanced Analytics
With digital marketing you know whether your audiences actually saw it. With TV ads, you don’t even know that much. They could have been in the restroom or had the TV on mute. Digital marketing allows you to be associated with your potential customers. By interacting with people digitally, you can start to get to know what they are expecting from the internet. What is their problem? What is bothering them in mind? What solutions can you provide them? No, you don’t have to guess. Digital marketing the channels for you to discover who your customers really are. Slowly, you begin to build trust with your customers. You are no longer just a business. People are much more likely to buy from companies that they have already bought from and consistently interacting with them. You can also track responses to your marketing efforts immediately and create a brand loyalty when you become your audiences’ trusted partners.
How People Prefer that Businesses Reach Them
People are fed up with traditional advertising. They learned that they have a choice. They’re more willing to accept the offers of media that doesn’t compel them to sit through commercials. It may sound truism. But people nowadays need respect. They want people who can provide them with information that assists them make proper decisions. They want to buy from brands that value what they value. They want to have so called heart-to-heart dialogue with you. The reason why digital marketing is essential is that it allows you to market to people in ways that show you respect them and value them as human beings.
Taking everything into account, digital marketing benefits businesses and customers. A study states that 83% of companies think their digital marketing is successful and achieves their goals. Traditional marketing and advertising don’t seem to be as effective as digital marketing. Technology is so integrated into our lives, it only makes sense that is how companies reach us.